King’s Hawaiian Rewards

Client: King’s Hawaiian
Agency: The Buddy Group
Role: Account Manager / Producer
Strategy, UX, Design, Development, Badgeville (third party vendor)
2011 MarCom Platinum Award, Website/Games, Contests category

Premise: Built on the Badgeville platform, the King’s Hawaiian Rewards program focused on customer engagement filled with interactions, games, polls, quizzes, downloads and historical information about King’s Hawaiian.  The site included a planned content rollout for multiple months to ensure ongoing consumer engagement with new activities and badges released every week.

Results: Increased pageviews by 300%, increased time spent on website by 500%, decreased bounce rate by 67%, and increased Facebook engagement by 50%.

kings hawaiian rewards


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